Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Vbeaute Launches at Walgreens and Duane Reade - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Vbeaute Launches at Walgreens and Duane Reade

The luxe anti-aging skincare brand expands its distribution, and lowers its pricepoint.

Author Image

By: Jamie Matusow

Editor-in-Chief

The luxe anti-aging skincare brand, vbeaute, will launch in 11 LOOK Boutiques this summer. The boutiques are a subsidiary of Walgreen’s, and are located at Walgreen’s and Duane Reade stores.

The anti-aging products, formulated with the brand’s Swiss Alpine Rose technology, are vegan, and are all gluten, paraben, fragrance and nut and oat free. The brand is also sold at Soft Surroundings, Zitomer, Clyde’s and other high-end retailers – but will now lower its prices.

All product sizes, formulations and packaging will remain exactly the same – but the products will now range in price from $19-$53.

“We are thrilled to complete our initial vision of offering luxurious anti-aging skincare products with unique Swiss technology to all consumers at an affordable price point,” said Julie Macklowe, the brand’s founder.

Vbeaute will first launch at eight Duane Reade LOOK Boutiques in New York, one Walgreens LOOK Boutique in Los Angeles and two Walgreens LOOK Boutiques in Miami on July 8, 2013.


Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters